When you’re looking for a local business that’ll fix your favorite pair of shoes, sell you the book your friend recommended, or bake a spaceship-themed cake for your kid’s birthday — how do you find it?
You pull up your favorite search engine for a little online research, of course.
Your customers are no different. When they’re looking for a product or service similar to what your local business sells, they’re going online to find it.
Did you know that 88% of consumers who do a local search on their smartphone visit or call a store within a day? In fact, nearly 46% of all Google searches are seeking local information. Read more…